The best analytics practices will tend to serve the following four purposes: gain deeper insights, identify root causes, assess market competition, and identify and manage risk. See the following article from CGMA Magazine for more information on this topic!
https://www.cgma.org/magazine/2017/aug/how-to-use-advanced-analytics-201717253.html?utm_source=mnl:cpald&utm_medium=email&utm_campaign=17Aug2017
